Finance Made Human

Sarah is eight. In front of a shop window, a dollhouse for 289 francs. Her mother says six words: “Because we just can’t afford it.” That same evening, through the wall, her father says: “We have the money.”

Marion Fogli, 289 francs

Money problems are rarely just about the math.

Finance Made Human reveals what really drives our money choices: the phrases we heard, the fears we inherited, the silences in our families. For individuals, couples, families, and the institutions that support them.

Founded by Marion Fogli. She has heard “Because we just can’t afford it” hundreds of times. In private banks, from clients who had everything. Just like you hear in many walks of life.

You too, you have a phrase. Or a silence.

Not the right time yet? Every two weeks, a true story about money, and what it reveals about us.

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